As the first Deaf executive to serve in Sorenson’s C-suite since the company’s founding 20 years ago, Lance Pickett brings rich experience to his role as Sorenson’s Chief Relationship Officer.
Born Deaf into a family with both Deaf and hearing members, Lance has spent his life negotiating both cultures, communication, and communities.
Lance began his career with Sorenson as a trainer, installing videophone equipment in customers’ homes, then rapidly advanced to director of technical support for Sorenson Relay Service. After 13 years, he was promoted to marketing vice president, where he was responsible for all consumer acquisition and retention marketing, branding, corporate communications, B2C marketing and sales support, and product development. He spearheaded initiatives that drove record social media and community engagement;
lobbied Sorenson’s positions to the FCC, political representatives and community advocacy groups; and consulted and collaborated with product development and design teams to ensure optimal user experiences across all of Sorenson’s modern, customer-focused platforms and hardware.
In his current position, Lance draws upon expertise developed over years serving in these various Sorenson roles as well as his extensive, first-hand experiences in the Deaf, hearing, and hard-of-hearing communities. He understands and supports Sorenson’s focus on DEI, innovation, consumer protection, and compliance. More recently, Lance leads Sorenson’s Ambassador program which nurtures new and established relationships as Sorenson evolves to connect even more people worldwide using the company’s accessible and inclusive services.
Lance’s vast personal experience, combined with his thorough understanding of Sorenson products and services and the needs of the people who use them, uniquely qualifies him to lead corporate efforts to seek mutual understanding and collaboration between diverse people.
Lance graduated from Utah Valley University with a bachelor’s degree in multimedia communications technology.